COPYCATS:HOW SMART COMPANIES USE IMITATION TO GAIN A STRATEGIC EDGE

In Business, Imitation Gets A Bad Rap: Some Business Leaders See Imitators As 'me Too' Players Forced To Copy Because They Have Nothing Original To Offer. In Copycats, Oded Shenkar Challenges This Viewpoint. He Reveals How Imitation - The Exact Or Broad-brushed Copying Of An Innovation - Is As Critical To Prosperity As Innovation, Especially When The Two Are Used Together.--inside Jacket. Fat Copycats -- The Science And Art Of Imitation -- The Age Of Imitation -- The Imitators -- Imitation Capabilities And Processes -- Imitation Strategies -- The Imovation Challenge. Oded Shenkar. Includes Bibliographical References And Index. "In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket In the business world, imitation gets a bad rap. We see imitating firms as &#39